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2017 Presidential Plenary:

Social and Personality Psychology in Industry: What Next?

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Chair, Diane Mackie
UC Santa Barbara
2017 SPSP President

Using social and personality psychology in complex, diverse, and consequential applied contexts reveals unexplored questions and unsolved problems that impede progress (and profit).  What big ideas, nuanced theories, or technological advances would benefit both industry and social and personality science? Join a discussion of how to advance industry and academic science with researchers from Facebook, eHarmony, and Lieberman Research Worldwide. 

Behavioral Science in Industry: Past, Present and Future 

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Joshua Tabak
Internet.org at Facebook

Industry researchers have business needs to travel to the developing world and build relationships in countries often neglected by academic psychologists.  The future of cross-cultural psychology will be bright if academic and industry researchers can collaborate to broaden the geographical pool of people who volunteer to participate in academic research.

All You Need is Love (and Data): The Science Behind eHarmony 

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Andrew Larsen
eHarmony, Elevated Careers

Founded by psychologists in the year 2000, eHarmony was one of the first online dating websites on the internet. This talk will cover the research conducted at eHarmony and their recently launched sister website ElevatedCareers.com, including the development of the matching systems and key user behaviors we study.

Consumers are Human: Applying Social and Personality Psychology to Understand Consumer Behavior

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Collette P. Eccleston Lieberman Research Worldwide

Implicit attitudes and associations affect consumer behavior. That fact is now widely accepted among people in the business of understanding and influencing consumer behavior. But what do we do now? In what situations are these attitudes and associations the primary drivers of behavior? How do they interact with more conscious thoughts?


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